Lead Management: Do's and Don'ts
The successful implementation of a Lead Management System requires the consideration of a range of issues, including usability, information architecture and information management.
Do: Automate a process that ties marketing lead generation strategies to a tactical sales process to successfully close the leads.
Do: Select a system that is fast and easy to use. A Lead Management system should collect all leads in the same database, classify leads to their stage of development, and efficiently direct the best leads to the right personnel.
Do: Involve marketing staff often and early, and make certain that all personnel become fluent in the system and know how to turn its features and benefits into solutions.
Don't: Implement a system that is too complicated for company personnel to use. If the system won't help marketing teams close more leads, they won't use it.
Don't: Neglect the follow-through. Personnel must be punctual in updating the system with the status of each lead, and setting a follow up date and time so progress can be determined.
To find out more about How Lead Management software can help you increase sales, click here.
To explore Leads360, one of the most successful and cost-effective lead management systems available, click here.